23A – Your Venture’s Unfair Advantage

1. Social Capital: I know many current users of Juuls who have changed how they feel about it

Valuable: Not really

Rare: No

Inimitable: Easily

Non-substitutable: First hand experience gives better understanding

2. Fundraising Experience: Helped raise fund for Environmental club trip abroad through plant sales

Valuable: Somewhat

Rare: No

Inimitable: Through practice and experience

Non-substitutable: I could always hire someone to do it for me, but that would cost me money instead 
of time 

3. Social Capital: Was President of the club I was in during high school so I have leadership experience

Valuable: Somewhat

Rare: Limited

Inimitable: Yes

Non-substitutable: I could always hire someone to do it for me, but that would cost me money instead
 of time 

4. Human Capital: Being in college there are many who will help to build up a place that is helping
 students steer off a nicotine addiction from Juuls

Valuable: Yes

Rare: Somewhat

Inimitable: Maybe

Non-substitutable: Having acquaintances helps to build on what I need without finding people

5. Organization: I can build easy to understand directions and tasks to be done and place appropriate 
people for the job

Valuable: Yes

Rare: No

Inimitable: Yes

Non-substitutable: I could always hire someone to do it for me, but that would cost me money instead
 of time 

6. Non competitive business: No one is looking to fight others on getting them help and info on
 nicotine addiction

Valuable: Somewhat

Rare: Somewhat

Inimitable: Yes

Non-substitutable: Its up to time before people start to push for reform and help with the future issue 
that will appear.

7. Trust: Many know me for finish what I set out to do and getting what needs to be done completed.

Valuable: Yes

Rare: Yes

Inimitable: No

Non-substitutable: Trust is fundamental to making connections that last and knowing that person is 
able to complete what you wanted.

8. Experience assisting: I was a TA in high school helping to grade papers and run errands for what 
needed to be done

Valuable: Yes

Rare: Somewhat

Inimitable: Yes

Non-substitutable: I could always hire someone to do it for me, but that would cost me money instead
 of time 

9. Social experience: Having previously tried Juuls with friends due to the hype and positive
 reinforcement for it

Valuable: Yes

Rare: No

Inimitable: Yes

Non-substitutable: Having previously been in a situation similar to what most of my target audience 
has gone through lets me be more personal in connection with them.

10. Fundraising Experience: Raised money for animal science program through car washes

Valuable: Yes

Rare: No

Inimitable: Yes

Non-substitutable: Having done a few varying things that involve handling money lets me have better
 skills when it will come to handling money for the business.

Of all the resources I put down I think the one that will help me the most is trust, because it is the basis
 for which connections are made. Without trust then the relationships you make that can help build up
the business are rocky and filled with uncertainty.