21A – Reading Reflection No. 2

Book : Shoe Dog By Phil Knight

1) What was the general theme or argument of the book?
- The General theme was about how hard Phil Knight worked his way up from scratch to building up Nike to what it is now. He wanted to change the world and add something to it and worked to build it until it came true. He encouraged individuality, surrounding yourself with people who believe in you and help you, and  do as much as you can while it least affects you.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
- He stuck to his dream, he had complete confidence in it and preserved to reach that goal. Just like the class has encouraged out business ideas and to plan and work on it to make it work.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
- Phil Knight took the risk of visiting CEO Mr.Onitsuka and tried to get the rights to sell his shoes in the US and lied about having a company to do so with. The activity I suggest would be if you were to meet with a ground breaking deal for your company that you would get if you lied would you take the chance and see if you could make it through.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
- I was surprised that the book was about Nike's founder, based off the title I wasn't sure what I would be reading about but I was interested to further read about how such a large brand today came to be. Another Big one is that Nike lied and said he had a business called Blue Ribbon, although it resulted in helping to get experience selling shoes its weird to think about what would it be like if the name stuck. Also weird to think running shoes weren't really a thing before then, when the company was rising up to fill that gap.