Friday, March 22, 2019

19A - Idea Napkin No. 2

You:  My name is Aliana Chu, I am a UF student, attending school to gain a bachelors in Plant Science. I have a talent in leadership and teamwork, and am working towards learning all I can about plants to one day open my one garden shop. I have a passion for organizing, and ensuring everything gets done on time. I aspire to grow and expand my skill sets to be able to multitask and tackle any problem head on. If I were to start this business concept I foresee it facing a mixed reaction, with allowing other drug and substance abuse prevention programs, but being an essential piece to decreasing the new rise of nicotine products in teens it could be seen as a new avenue to try.

What are you offering to customers: I am offering schools and youth groups a service that will educate and make nicotine products less appealing to students and teens. This service will target the social and aesthetic appeal of Juuls which have recently skyrocketed in popularity. Students will be given the typical spiel of the negative things that can occur with harsh realistic expectation of the future complications they would face. And through certified people, parents can opt to choose to allow their child to take part in trying a cigarette and juul to demonstrate to first timers how awful it feels. They will be shown how smokers have limited places to be allowed and how much time and memories they lose out on due to it. Students will be taken out to an area where they will have no phone access, have to stand, and not be allowed to talk, to fully experience how addiction will take so much time out of your life and keep you from being able to fully enjoy going places.

Who are you offering it to: It is being offered to middle school and high schools, as well as youth group programs that wish to deter kids who may think of picking up a bad trend and habit. These organizations will be able to choose how they want to approach the subject and how far we can go in terms of demonstrations. Trained groups will go to the schools ans set up the program for the week and talk to students during that time and show how devastating and impactful and addiction can be from something simple and harmless looking.

Why do they care: They care because Juul use is on the rise in teens and a new generation of people falling to nicotine addiction is occurring The same methods that helped stop cigarette use may not be as effective for Juuls as many consider it to safe and less armful then cigarettes. While many are also ignorant towards the idea of not being able to overcome the urge to use a nicotine product whenever they feel like it. Pushing the idea for students to be able to each take a breath of a Juul and cigarette will most likely hurt their lungs a bit, hopefully giving them the long lasting memory of not wanting to try the product again. Once a child has done it once they will also be placed in a system so they shall not be allowed to try it again in the program.

What are your core competencies: While other programs created aim to educate students on the negatives of what happens if you try nicotine. Our product actually physical tries to implement it with the approval of parents in a set setting for them to see the true dangers. If they opt out they will still experience the classroom setting where they get to truly experience how distrustful this addiction will be. This may also be the first program to specifically tackle use of Juuls since it came out recently.

All these concepts ties together to tackle the big picture of educating and preventing a whole generation of people in their youth from making bad decision which will ruin their life in the future. Compared to the previous issue of cigarettes popular false reputation for being good to then finding out they were toxic to people slowly quitting and not using them because they look cool. Juul has been reputed as a safer alternative but still contains nicotine and the possibility for harm yet many still choose to use it even knowing that.

Ive fixed up my previous napkin a bit to be more clearer in word choice to be easier to understand what I meant originally for the plans of the business.

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