15A – Figuring Out Buyer Behavior No. 2

Report Finding and Drawing Conclusions:

 In each interview I learned a way to improve and restructure my idea to better suit people and the ability to make it accessible.

My first interview, was a bit harsh and critical, pointing out small issues and probable troubles with my service. Highlighting how difficult it will be to date base student who already got signed off to test smoke to feel the harm, and how the school will need to provide a space for students to leave class to be in a space where they can feel the time consumption of smoke breaks and how it will need to be done regularly. No school realistically can alter their schedules when they have classes to teach.

The second interview went much like the first pointing out the parts that would be hard to accomplish. But this person added that gaining customers would do good by setting up a website and offering different programs and how extensive, like getting a motivational speaker would be. They choose how long and your group comes in and gives out flier and information aimed to reduce students from taking up the habit. They also said to combat schools from not being able to fully display what i want to get across in how dangerous it is. To make a building dedicated to preventing substance abuse overall in teens and have schools go to building as a field trip to receive the full go through of nicotine addiction and parental slips to allow some to try how horrible it feels.

My last interview suggested to me that the idea may be knocked off by students if done too cheesy. Since we all grew up seeing don't do drug ads and no smoking ads, they were just so forced and awkward to appeal to us that no one really like it, unless they gave us free stuff. He also thinks that if advertised it will get picked up by groups since its a growing issue, but the costs of it may be hard to implement since no one really wants to pay for that and schools and already poor enough as it is.

All in all I saw a different side of my business idea I hadn't previous discovered or thought of, that I may explore and incorporate into my plans. There definitely is more work to do, especially in the cost area and ability to get people to come use the service. I plan to implement the idea of building a set location for the company and having schools go to it for drug and teen substance abuse services. The costs will have to made up through the schools paying for the trip to enter and from sponsors who want to help educate youth and prevent them from becoming addicts and devolving health issues.