11A – Idea Napkin No. 1

You:  My name is Aliana Chu, I am a UF student in my second year, attending school to gain a bachelors in Plant Science. I have a talent in leadership and teamwork, and am working towards becoming president of one of the clubs I am in. I have a passion for organizing, and ensuring everything gets done on time. I aspire to grow and expand my skill sets to be able to multitask and tackle any problem head on. If I were to start this business concept I foresee it coming across much negative reaction, and problems when applied to those of young age, but being an essential piece to decreasing use of nicotine products in teens. It would occupy much of my time and devotion to get it off the ground and be in a setting to positively affect the future but be worth it in the long run.

What are you offering to customers: I am offering schools and youth groups a service that will help make nicotine products less appealing to students and teens. This service will target the social and aesthetic appeal of Juuls which have recently skyrocketed in popularity. Students will be given the typical spiel of the negative things that can occur but told in the opposite way. Ex. "If you would like lung cancer and to spend $20-40 dollars a week I would recommend using juuls". And through certified people parents can opt to choose to allow their child to take part in trying a cigarette and juul. And will then be take to a special location at the school or wherever that will be designed to allow smokers. And students will be taken there a few times each day for a week where they will have no phone access, have to stand, and not be allowed to talk, to fully experience how addiction will take so much time out of your life and keep you from being able to fully enjoy going places.

Who are you offering it to: It is being offered to middle school and high schools, as well as youth group programs that wish to deter kids who may think of picking up a bad trend and habit. These organization will be able to choose whether they want to try our more extreme approach of stopping nicotine addiction. Trained groups will go to the schools ans set up the program for the week and talk to students during that time and show how devastating and impactful and addiction can be from something simple and harmless looking.

Why do they care: They care because Juul use is on the rise in teens and a new generation of people falling to nicotine addiction is occurring.  The same methods that helped stop cigarette use may not be as effective for Juuls as many consider it to safe and less armful then cigarettes. While many youth are also ignorant towards the idea of being able to overcome the urge to use a nicotine product whenever they feel like it. Pushing the idea for students to be able to each take a breath of a Juul and cigarette will most likely hurt their lungs a bit, hopefully giving them the long lasting memory of not wanting to try the product again. Once a child has done it once they will also be placed in a system so they shall not be allowed to try it again in the program.

What are your core competencies: While other programs created aim to educate students on the negatives of what happens if you try nicotine. Our product actually physical tries to implement it with the approval of parents in a set setting for them to see the true dangers. If they opt out they will still experience the classroom setting where they get to truly experience how distrustful this addiction will be. This may also be the first program to specifically tackle use of Juuls since it came out recently.




I believe that the elements work together but do propose a risky plan that many may not be fully supported and may be found as too much of a distraction to student school work that schools may not want to participate.